As a branding coach, I care about my students and their success. Because I care about them, I ask myself what I can do to make sure their message reaches their core customer. But, the significant part is, you can answer this yourself only by being you.
What's beautiful about this is that you have full control over creating an engaged and fruitful community, all that it takes is knowing how, and it starts with YOU.
Regardless of what you do, if the passion is there, people will gain value from your rawness and vulnerability.
For a long time, it mattered what was fashionable, pretty, or endorsed, but the shift from brand vanity to brand purpose has changed what consumers value and with whom they do business.
Showcase your professional journey! Share your employment history to highlight your industry experience and achievements, making you a sought-after expert.