As a branding coach, I care about my students and their success. Because I care about them, I ask myself what I can do to make sure their message reaches their core customer. But, the significant part is, you can answer this yourself only by being you.10 July 2020
What's beautiful about this is that you have full control over creating an engaged and fruitful community, all that it takes is knowing how, and it starts with YOU.10 July 2020
Regardless of what you do, if the passion is there, people will gain value from your rawness and vulnerability.
For a long time, it mattered what was fashionable, pretty, or endorsed, but the shift from brand vanity to brand purpose has changed what consumers value and with whom they do business.