Gordy Sang | Source | Co-Founder, Co-CCO at Quality Meats Creative

We originally approached government agencies and brands with the idea, but realized it would be most powerful and credible coming directly from the experts, specifically experts of the penis. And knowing it's a sensitive topic for any traditional organization, we decided to create one ourselves, contacting urologists one by one. They're all so passionate about saving penises, it didn't take much convincing.