Grace Williams | Source | SVP of PR at PANBlast

As BLASTmedia’s Senior Vice President, Grace oversees account services, working with agency leadership to understand and react to changes in the media landscape. Using agency data on open rates, placements and OKR completion, she leads the agency in developing best practices and benchmarks to ensure successful campaigns. Drawing from 10 years of experience in marketing and communications, Grace also dedicates her time to agency structure, workload, new services, new business, and agency reporting.