Grant McDougall is the CEO and Co-founder of BlueOcean, the leading AI-powered brand decision platform focused on delivering strategic insights and recommendations for confident decision-making. With more than 25 years of experience leading the development of digital products for brands like Toyota, Samsung, Apple, Visa, IBM, NerdWallet and AT&T, Grant McDougall founded BlueOcean with industry knowledge that allowed him to gain an inimitable understanding into the AI-driven marketing landscape. As a former agency insider, Grant is leading the charge to provide accountability and accessibility to actionable brand insights.
The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and their products if they can harness and better understand those messages, via whichever medium is being used to deliver them. Today, a company called BlueOcean […]
Fragmentation is a huge driver. There are silos all over the business and what we do sits over the top of that, to provide a common language to understand and talk to, for example, both to the CFO about revenue team as well as loyalty teams about messaging.