Grayce McCormick | Source | Founder & CEO at Lightfinder PR
Grayce McCormick
Senior level executive with 15+ years of experience conceiving, developing, and implementing public relations and communications strategies and campaigns, marketing initiatives, event planning + special events, brand partnerships + brand management, new business development, social media, digital + influencer marketing, public affairs, fundraising, crisis communications, and multi-media content creation. Experience across various industries, including entertainment, arts + culture, non-profit, travel, environmental, veteran affairs, wellness, sports, luxury retail, personal development, and education. Proven track record of top-tier media placements. Excellent leadership, management, interpersonal, and communication skills; able to work with cross-functional teams. Creative, collaborative, adaptive, and quick learner.
Client experience includes working with A-list celebrities, talent agencies, film festivals, production companies, radio stations, visual + recording artists, authors, global consumer brands, museums, theaters, universities, foundations, city governments, Presidents, and the International Olympic Committee.
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Lightfinder PR
Founder & CEO
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Biden’s Answers At Press Conference Sent Mixed Messages To The Public
Biden’s mixed performance at the press conference underscored a critical reality about communicating with the public about a disaster, scandal, or other emergency.
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Royal Family News Latest: Beatrice and Eugenie could 'spark tension' if they become working royals
Royal Family News Latest: Beatrice and Eugenie could 'spark tension' if they become working royals. royal family news latest Royal fans were left excited after speculation grew that Princess Beatrice and Eugenie could become working royals again - but an expert has warned such a move could spark tension among the family. Grayce McCormick, founder of Lightfinder Public Relations, made the remarks... royal family news latest #royalfamily
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If Princess Beatrice and Princess Eugenie Sign On as Full-Time Working Royals, It Could Spark Tension, Expert Says
“Their current strategy of keeping their head down and quietly getting on with life is a wise one for them.”
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BookTok Revolutionizes Book Marketing: A Shift from Traditional Clubs
Grayce highlights the shift from curated book clubs to BookTok's organic model. "BookTok thrives on authentic, emotional storytelling," she notes. Viral reader reactions now outweigh formal endorsements, demanding nimble strategies. Grayce's experience spans both eras, emphasizing the need for authentic voices and digital community engagement in modern book marketing. -
Eyesight Changes in Your 50s: A Personal Journey
Grayce reveals, “Nighttime driving has become challenging due to double astigmatism and nearsightedness.” She now relies on rideshares after dark. Reading up close also requires glasses or enlarged text. These changes have reshaped her daily life. -
Public Fascination with Baldoni-Lively Lawsuit: A PR Perspective
Grayce notes the public's fascination is due to the celebrity status and complex layers of the lawsuit, amplified by social media. She says, "A low-profile PR strategy could have minimized the spectacle." Despite the scandal, Grayce believes both stars can rebuild their reputations with time, strategic PR efforts, and a focus on their core work.
