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Grayce McCormick

Founder & CEO at Lightfinder PR
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Senior level executive with 15+ years of experience conceiving, developing, and implementing public relations and communications strategies and campaigns, marketing initiatives, event planning + special events, brand partnerships + brand management, new business development, social media, digital + influencer marketing, public affairs, fundraising, crisis communications, and multi-media content creation. Experience across various industries, including entertainment, arts + culture, non-profit, travel, environmental, veteran affairs, wellness, sports, luxury retail, personal development, and education. Proven track record of top-tier media placements. Excellent leadership, management, interpersonal, and communication skills; able to work with cross-functional teams. Creative, collaborative, adaptive, and quick learner.
Client experience includes working with A-list celebrities, talent agencies, film festivals, production companies, radio stations, visual + recording artists, authors, global consumer brands, museums, theaters, universities, foundations, city governments, Presidents, and the International Olympic Committee.

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  • BookTok Revolutionizes Book Marketing: A Shift from Traditional Clubs
    Grayce highlights the shift from curated book clubs to BookTok's organic model. "BookTok thrives on authentic, emotional storytelling," she notes. Viral reader reactions now outweigh formal endorsements, demanding nimble strategies. Grayce's experience spans both eras, emphasizing the need for authentic voices and digital community engagement in modern book marketing.
  • Eyesight Changes in Your 50s: A Personal Journey
    Grayce reveals, “Nighttime driving has become challenging due to double astigmatism and nearsightedness.” She now relies on rideshares after dark. Reading up close also requires glasses or enlarged text. These changes have reshaped her daily life.
  • Public Fascination with Baldoni-Lively Lawsuit: A PR Perspective
    Grayce notes the public's fascination is due to the celebrity status and complex layers of the lawsuit, amplified by social media. She says, "A low-profile PR strategy could have minimized the spectacle." Despite the scandal, Grayce believes both stars can rebuild their reputations with time, strategic PR efforts, and a focus on their core work.
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