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Greg Morrison

Co-Founder at MXML Creative and 1 other company
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Greg Morrison is the Co-Founder of MXML Creative, a full-service creative agency focus on delivering content at the speed of the market. Launched in 2023, MXML Creative is built on the idea that the standard agency model is broken, and modern marketers need a new way to deliver creative communications that connect with their audiences.

Prior to founding MXML, Greg was the SVP, Social and Activation Lead at Chicago-based Energy BBDO, part of the BBDO Worldwide creative agency network. In his role, Greg partnered with his clients and cross-agency teams to plan, create and launch national and global social media campaigns and brand activations. Greg spent over 16 years with the agency, leading his clients and team to develop brand strategies and creative campaigns for Mars Wrigley, American Family Group, HanesBrands, SC Johnson, Brown-Forman and Bayer Consumer Care.

Employment
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  • MXML Creative
    Co-Founder
    started Mar 2024
  • BBDO
    SVP, Social & Activation Lead
    Sep 2011 – Mar 2024
Recent Quotes
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  • Creative agencies are using a model made for TV commercial to sell their clients TikToks

  • The agency model is broken

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