Greg Morrison is the Co-Founder of MXML Creative, a full-service creative agency focus on delivering content at the speed of the market. Launched in 2023, MXML Creative is built on the idea that the standard agency model is broken, and modern marketers need a new way to deliver creative communications that connect with their audiences.
Prior to founding MXML, Greg was the SVP, Social and Activation Lead at Chicago-based Energy BBDO, part of the BBDO Worldwide creative agency network. In his role, Greg partnered with his clients and cross-agency teams to plan, create and launch national and global social media campaigns and brand activations. Greg spent over 16 years with the agency, leading his clients and team to develop brand strategies and creative campaigns for Mars Wrigley, American Family Group, HanesBrands, SC Johnson, Brown-Forman and Bayer Consumer Care.
The tensions and asymmetrical dynamics between art and advertising in public spaces.
Poppi began as a small, Texan family-owned beverage brand known as Mother. Since rebranding in 2020, the prebiotic, apple cider vinegar-based soda has launched a massive 360-degree marketing campaign, found a large Gen Z market, and become a burgeoning competitor for the likes of Coca-Cola and Pepsi.
Curated social-media feeds are out, and real, messy photos capturing candid moments are in as Zoomers bring back digital cameras.
Creative agencies are using a model made for TV commercial to sell their clients TikToks
The agency model is broken