Greg is the Marketing Guy at Intellum, a company that builds learning, collaboration and performance tracking tools for the modern workplace.
Education can be a silver bullet for retention. While customer success often exists to ensure the renewal, it’s not the same as being responsible for educating the user. We need to teach users to recognize the value of our products or services — not expect that they already do. Because if users don’t recognize value, neither will buyers.13 April 2022