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Greg Sheppard

Chief Marketing Officer at Templafy
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Greg is the Chief Marketing Officer at Templafy. Over the course of his career, he has worked in a variety of areas – sales, marketing, product, and operations. Greg spent the last eight years at TravelClick, a software and data company for the hospitality industry based in NYC, but with offices all over the world, including Barcelona, Singapore, and Melbourne. His number one aim while working in Templafy is to build a really strong team who are as motivated and enthusiastic about the company as their current Templafyers. The second priority is to rapidly grow the business by both bringing new customers into their portfolio and expanding their relationship with their existing client base.

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  • Since the start of the pandemic, we’ve seen the importance of personalization continue to grow rapidly. Customers are being bombarded with more and more products to choose from, which increasingly means that impersonal marketing materials aren’t going to cut it. Your prospects don’t want another vague email outlining your products; they want highly relevant content about how your platform solves their unique needs. As such, we’ve seen data become even more important so marketers can adequately dig into customer profiles to make both macro and micro adjustments to marketing content for better success.