Greg Zakowicz | Source | Sr. Ecommerce Expert at Omnisend

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Greg Zakowicz

Sr. Ecommerce Expert at Omnisend
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Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend, an email & SMS marketing platform. With nearly 20 years of experience as an email and SMS marketing practitioner, consultant, and analyst, he's become a respected voice in the marketing and retail industry. During that time, Zakowicz has helped over 100 DTC companies maximize their email and SMS marketing program sales, and extensively written about changes in the ecommerce and retail landscapes.

Greg is a frequent speaker at ecommerce events and has been published and quoted in top retail and business publications, including Forbes, Bloomberg, Yahoo Finance, Adweek, Total Retail, and Digital Commerce 360, Zakowicz has hosted two ecommerce podcasts, winning a MarCom gold award for his efforts. He has also previously been retained as an expert witness for trial, issuing a report on in-store and online consumer shopping trends.

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  • US Tariffs: A Catalyst for Global Recession?
    Greg warns that while tariffs alone may not cause a recession, they exacerbate existing global economic issues. "Tariffs disrupt supply chains, increase costs, and create uncertainty," he notes, leading to slowed business growth. Strategic retaliatory tariffs and high interest rates could further strain economies, risking a global slowdown.
  • Unlocking the Power of Behavioral Targeting in E-commerce
    Greg explains that behavioral targeting involves "messaging people based on their actions." He highlights its benefits, like efficient budget use and increased loyalty. Greg advises targeting cart abandoners with email automation and segmenting users by browsing behavior to enhance engagement.
  • Temu's US Popularity: Low Prices, Gamification, and Marketing Magic
    Greg highlights Temu's strategy of low prices and diverse products appealing to Gen Z and Millennials. "Its Superbowl ads and social media campaigns boost its luxury-for-less image." Unique gamification features increase site engagement. Despite popularity, only 7% trust Temu due to quality concerns. While generally safe, shoppers should verify product authenticity and privacy policies.
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  • All quotes and articles can be found at:

    https://www.gregzakowicz.com/retail-insights

  • "Today’s retailers need to be agile organizations, adapting their supply chain, manufacturing and channel experiences as needed to meet today’s shoppers," Zakowicz noted in a statement to Total Retail.

    https://www.mytotalretail.com/article/forever-21-files-for-bankruptcy-for-second-time-in-6-years/

  • Costco's growth has continued to be reliable, said Greg Zakowicz, senior ecommerce expert at Omnisend.

    “With the rising cost of everyday goods, Costco is an appealing choice for many shoppers seeking value in terms of product quality and price," he said. "Within the grocery category I expect its private-label brands to be a strong catalyst of growth."

    https://eu.usatoday.com/story/money/2025/03/06/costco-new-stores-california-texas-maine/79316468007/

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