Gregory Ross-Munro | Source | Sourcetoad
Gregory Ross-Munro
Greg Ross-Munro is the founder and CEO of Sourcetoad, a leading custom software development firm specializing in complex digital solutions for travel, healthcare, and franchise organizations. With over 15 years of experience guiding digital transformation for global brands, Greg is recognized for his practical approach to AI, middleware, and guest-facing technologies. He frequently speaks at industry events and serves as a resource for media on topics such as SaaS, operational improvement, and the future of travel technology.
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Meet Sourcetoad, a 2023 Best Places to Work honoree
Sourcetoad is an award-winning software and app development firm committed to the co-creation of technology solutions that solve complex business problems, delight users and help clients achieve their goals.
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Sourcetoad CEO, Greg Ross-Munro, Shares with Us How He Founded His Hospitality Technology Innovation Company and Talks about Lessons Learned from COVID-19
Sourcetoad CEO, Greg Ross-Munro, Shares with Us How He Founded His Hospitality Technology Innovation Company and Talks about Lessons Learned from COVID-19
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Sourcetoad ranked No. 1733 on the Inc. 5000 list
Sourcetoad, an enterprise software development company specializing in cruise industry solutions, has been recognized for the third year in a row on the Inc. 5000 list of the fastest-growing private companies in America. The Tampa-based company ranked as #1733, with a 3-year growth of 248% percent.
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AI Era Skills: Embrace "Mechanical Sympathy" for Success
Greg highlights the need for "mechanical sympathy," understanding AI systems instinctively. He believes roles like data entry may return, needing humans to guide AI. "People will be replaced by others who know how to use these tools better." Sourcetoad offers training to help workers and management adapt to AI integration. -
Red Teaming AI: Unveiling Techniques and Insights
Gregory reveals techniques like "DAN" attacks, encoding exploits, and prompt injections used in AI red teaming. By understanding AI roles—summarizing, decision-making, or business representation—his team identifies vulnerabilities like hallucinations and misleading content. Once a foothold is gained, they explore role escapes and unvalidated tool use to assess AI security comprehensively. -
Understanding AI: Differentiating AI Agents from Agentic AI
Greg explains, “AI agents are task-oriented grunts, while agentic AI is a self-organizing team.” He warns CIOs against confusing the two, likening it to mistaking a calculator for an accountant. Key questions for vendors include: "Does your system act independently?" and "How does it handle novel challenges?"
