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Gregory Ross-Munro

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Greg Ross-Munro is the founder and CEO of Sourcetoad, a leading custom software development firm specializing in complex digital solutions for travel, healthcare, and franchise organizations. With over 15 years of experience guiding digital transformation for global brands, Greg is recognized for his practical approach to AI, middleware, and guest-facing technologies. He frequently speaks at industry events and serves as a resource for media on topics such as SaaS, operational improvement, and the future of travel technology.

  • Understanding AI: Differentiating AI Agents from Agentic AI
    Greg explains, “AI agents are task-oriented grunts, while agentic AI is a self-organizing team.” He warns CIOs against confusing the two, likening it to mistaking a calculator for an accountant. Key questions for vendors include: "Does your system act independently?" and "How does it handle novel challenges?"
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