Guido Ampollini | Source | CEO and Founder at GA Agency

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Guido Ampollini

CEO and Founder at GA Agency
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Guido Ampollini, founder of GA Agency and angel investor in several tech startups, is a recognized expert in the Search and AI industries. With over 15 years of experience in digital, including roles at Google and Expedia, Guido now leads GA Agency, a London-based digital firm with 70+ employees, serving top-tier international brands. His deep understanding of search trends, combined with hands-on experience in the evolving AI landscape, makes him uniquely positioned to share insights into how tools like OpenAI's Operator are reshaping the future of SEO and content discovery.

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  • AI Revolutionizes Gen Z Workforce Skills
    Guido highlights how Gen Z leverages AI to innovate and enhance creativity in digital marketing. He urges leaders to provide tools and training to harness AI's potential. "Ignoring AI and being nervous around it could lead to you being left behind your competitors," he warns.
  • AI Agents Reshape SEO: New Challenges and Opportunities
    Guido highlights a shift towards structured data for AI agents like OpenAI's Operator, urging businesses to adapt. He notes, "AI agent optimization isn't mainstream yet, but its growth is inevitable." Challenges include tracking AI-driven performance and potential misinformation risks. Guido emphasizes the need for new metrics and collaboration to ensure ethical practices in this evolving SEO environment.