Guillaume Grimbert | Source | Founder and CEO at Greenbids

Guillaume founded Greenbids in 2022 with the mission to deliver AI-optimised advertising campaigns that cut emissions, while boosting performance. He spearheads the company’s vision and strategy, driving company growth while ensuring sustainability remains at the core of the business.

Prior to Greenbids, Guillaume built a robust career in digital media. In 2019, he was Head of Programmatic Media at L'Oréal in Canada, where he first discovered the inefficiencies in digital advertising, particularly in programmatic media, sparking his desire to fix media buying practices. Most recently, he was Sales Manager at Google where he worked on programmatic advertising algorithms. It was here he gained the perspective and tools to understand how large-scale solutions can drive meaningful change.

About Greenbids
Greenbids is a pioneer in AI-powered media optimisation solutions, delivering better media quality by enhancing performance, efficiency and sustainability.

Serving the entire programmatic value chain — from advertisers and SSPs to publishers — Greenbids uses AI to enhance the effectiveness and impact of digital campaigns across the globe. This not only reduces waste and enhances performance, but lowers carbon emissions – contributing to the decarbonisation of the industry.

Headquartered in Paris, Greenbids is operational across 100+ countries thanks to its deep integration with the industry’s main DSPs.