Guillaume Santacruz

Founder at Zipcube

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Au Revoir, Entrepreneurs (Published 2014)

Saying their own country stifles new business, French innovators are finding opportunity elsewhere — especially in London.

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Combatting Boreout: The Silent Productivity Killer

Guillaume warns that boreout arises from feeling "underused and unstimulated." He suggests increasing awareness, redesigning jobs for variety, and fostering autonomy. Encouraging psychological safety and curiosity can prevent disengagement. Regular check-ins and dynamic work environments are key to combating this silent issue.

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Guillaume Santacruz | Source | Founder at Zipcube