Guillermo Rico Escudero serves as the UK Marketing Manager at Scotwork, where his specialties shine in the realms of sales and negotiation. His expertise encompasses negotiation training and skills development, coaching, overcoming barriers in negotiation, and strategic sales planning. Guillermo’s role at Scotwork involves leveraging his deep understanding of negotiation dynamics to enhance the company’s market position and train teams to achieve better negotiation outcomes, thereby driving business growth and client satisfaction.