Gurdeep Dhillon | Source | Chief Marketing Officer at Contentstack
Gurdeep Dhillon
Gurdeep Dhillon is a seasoned marketing executive with nearly two decades of experience in enterprise software. He is currently Chief Marketing Officer at Contentstack, delivering Composable Digital Experience Platforms (DXP) to the world's leading brands. Gurdeep is a proven driver of growth, market presence, and brand relevancy, and has applied his expertise in marketing leadership positions at SAP, Marketo, Adobe, and Zuora. His passion for fostering collaborative environments has made him a builder and grower of high-performance teams. With regional and national recognition as a top marketer, he regularly speaks at notable industry events such as Dreamforce and Adobe Summit.
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Contentstack (https://www.contentstack.com/)
Chief Marketing Officer
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AI Marketers: The New Mad Men?
In the marketing world, GenAI is making waves, and this tech is set to revolutionize commerce by crafting personalized campaigns at scale.
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Meeting the needs of Marketing and Digital Experience - a conversation with Contentstack CMO Gurdeep Dhillon
Contentstack’s new CMO focuses on efficient growth of the company and composable DXP category
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Meeting the needs of Marketing and Digital Experience - a conversation with Contentstack CMO Gurdeep Dhillon
Contentstack’s new CMO focuses on efficient growth of the company and composable DXP category
Article
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AI Revolutionizes Marketing Personalization in 2024
Gurdeep Dhillon from Contentstack foresees AI crafting tailored digital experiences in 2024. Despite AI's promise, challenges like brand voice authenticity and content creation volume persist, necessitating a balance with human insight.
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"The role of the CMO is evolving in a few key ways. Now more than ever, the CMO is being held accountable to defining efficient growth strategies. This includes leaning into new technologies that help drive scale, especially generative AI. In B2B especially, CMOs are focusing more and more on customer-centricity – helping drive advocacy, retention, and ultimately expansion of the existing customer base. This is absolutely critical in an economic downturn when winning new logos is difficult for most vendors. Last but not least, CMOs are fighting the Brand Relevancy Crisis - trying to overcome the fact that there’s saturation across channels and it’s never been harder to rise above the noise, compounded by a cookie-less world and the explosion of AI-generated content.”
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If 95% of your ideal buyers are not “in-market” right now, and said market is completely oversaturated no matter what channel you consider, what does that mean for your business? Well, it means that you’re likely facing irrelevance. Not because you don’t have a great brand or product, but because it’s harder than ever to engage your buyers with experiences and content that keep you relevant. And it's compounded by the fact that the rules have changed, and "growth at all costs" has been replaced by "efficient growth."
