Guy Brennan

Founder, General Manager at Procera Gin
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Guy is the Founder at Procera Gin. Procera Gin is the world’s first gin to use Juniperus Procera, which is harvested just 70 kilometers from their distillery.

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  • When you are talking with younger consumers, you have to talk about sustainability. This element is becoming more closely tied to premiumization, and I think they are intricately linked as one is seen as justifying the other. It is also a core element that consumers are using to decide between more premium options.