Guy Brennan | Source | Founder, General Manager at Procera Gin
Guy Brennan
Founder, General Manager at Procera Gin
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Guy is the Founder at Procera Gin. Procera Gin is the world’s first gin to use Juniperus Procera, which is harvested just 70 kilometers from their distillery.
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Procera Gin (https://www.proceragin.com/)
Founder, General Manager
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7 Alcohol Trends in 2022-23 | Beverage Dynamics
On- and off-premise sales continue to evolve post-pandemic, and consumers reach for the latest and greatest in products and alcohol trends.
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When you are talking with younger consumers, you have to talk about sustainability. This element is becoming more closely tied to premiumization, and I think they are intricately linked as one is seen as justifying the other. It is also a core element that consumers are using to decide between more premium options.
