Guy Yalif | Source | Chief Evangelist at Webflow

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Guy Yalif

Chief Evangelist at Webflow
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Guy Yalif leads personalization at Webflow which bought Intellimize where he was Co-founder and CEO. Webflow Optimize, formerly, Intellimize optimizes websites by dynamically personalizing them for each individual visitor and account in the moment to drive more revenue and more pipeline. Intellimize offers A/B testing, personalization, ABM, landing page optimization, and AI optimization. Prior to Intellimize, Guy spent roughly 15 years at advertising and marketing technology companies optimizing experiences.

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  • Empathy and Creativity: The Human Touch in AI's Machine-Driven Era
    Guy emphasizes empathy in AI design, stating, “AI should help customers achieve their goals.” He highlights AI's role in enhancing creativity by summarizing customer insights and acting as a thought partner. Professionals should adopt an experimentation mindset and AI literacy. Guy warns against treating AI as a standalone initiative, urging businesses to focus on achieving traditional goals with AI as a tool.
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