Gwarlann de Kerviler | Source | Professor of Marketing at IESEG School of Management
Gwarlann de Kerviler
Professor of Marketing at IESEG School of Management
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At IESEG School of Management, I teach Marketing Management, Market Research, Customer Relationship Management, Luxury Marketing. My research interests include consumer behavior, relationship management and luxury. I am track coordinator for the marketing team and co-director of the MBA programme.
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If you want to live off your activity, brand sponsorship becomes necessary.
But then there is the issue of balance, and transparence and authenticity.
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France to limit what internet influencers can say and sell for brands
France is to become first European country to regulate internet influencers, as lawmakers debate a cross-party bill to impose limits on what people can promote on social media.
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IESEG School of Management
Professor of Marketing