Haider Abdo is the founder and CEO of Returnado, a company offering a returns-solution that helps some of the biggest online-merchants in the nordics turn their return into their competitive edge. Returnado saves online merchants the majority of their operational costs related to returns, creates a better customer journey and generates new revenue.
During unprecedented and uncertain times such as these, it c an be useful to listen to the perspectives of those who have adapted to the “new normal,” are
Nordic startups are developing technology for retailers that want to improve the customer experience when buying online.
Even before the pandemic, nobody was really looking at how to make returns more of an enjoyable or even valuable experience. But since lockdown, people may well choose whether they continue to use a brand, or not, based on how easy it is to send items back.
As e-commerce sales reach an all-time high this year, returns have proven an even bigger issue for retailers to tackle than ever. The effect of getting this wrong, to their bottom line, is becoming increasingly apparent – and that’s before even considering the wider damage that can be had on customer loyalty. With up to 50% of all items being returned, many are already having to play catch up to improve this service.
We spoke to one EU company that generates labels for shipping and they said 80% of their clients hadn't yet filled out the forms to meet the new requirements. That accounts for several hundred thousands of retailer shipments to the UK every month.