Hannah Parvaz | Source | Aperture
Hannah Parvaz
Hannah is an International keynote speaker, consultant, and award-winning growth expert. She grows companies that are contributing positively to society by building products and brands that people want to use. Hannah has led growth through many successful fundraises and taken companies from pre-launch to millions of users. She has also been recognized as an App Marketer of the Year, 2-time Business Strategy Consultant of the Year, Advertising Campaign of the Year, Subscription App Campaign of the Year, and a Finalist for The Drum's Agency of the Year within 6 months.
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AI Could Put‘Holy Grail’of Retail Offers Within Reach
AI is transforming customer marketing by analyzing large amounts of data, predicting buyer behavior, and delivering targeted messages.
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The secret to retaining customers? Knowing your customer lifetime value
What is customer lifetime value (CLV), how do you calculate it, and how can it help boost your business?
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Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain
DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.
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Tech Firms Face New Profitability Timelines Amid Economic Shifts
Hannah notes, “Startups weren’t expected to be profitable for 5-10 years, but now investors expect profitability in 3-5 years.” With recession fears, this shift is stark in Silicon Valley and observable in the UK and Europe. The focus has shifted from aggressive customer acquisition to retaining customers and increasing Lifetime Value (LTV) for profitability.
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Apple has a tendency to identify opportunities and then build them into their ecosystem. The barriers to entry for small businesses are getting higher and higher, and it means that we need to be continuously carving out new niches as well as developing our brand story and relationships with our customers.
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AI also helps me with ideation: so when we are working on any new creative briefs or copy, especially for scripts for UGC [user-generated content] videos, I often input real customer language around how they describe a company or product and then brainstorm different hooks and messages based on the reasons customers use a product.
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Paywall Copywriting Dos and Don’ts - https://www.purchasely.com/blog/paywall-copywriting-dos-and-donts
"Good copy triggers an emotional response. Avoid misleading tactics. Ensure your product lives up to its promise and communicate that clearly on the paywall."
