HJ

Heidi Johnson

Director, Behavioral Economics at Financial Health Network
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Heidi is the Director of Behavioral Economics at Financial Health Network, the leading authority on consumer financial health. Heidi leads the application of behavioral insights to design and deliver effective financial health solutions. She established the Financial Health Network’s applied behavioral insights practice, driven by a desire to work directly with businesses creating products and services that touch people’s financial lives each day. Heidi helps companies apply behavioral insights to product and employee benefits design, with the goal of enhancing their impact on overall financial health. She also conducts research with companies on new solutions to assess their potential financial health impact.

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  • By paying yourself first, you can avoid some of the common obstacles to savings, like overspending and running out of money to put into savings or simply forgetting to put money aside for savings while you focus on other goals.

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