A leading visionary in her field, Helen Smith has dedicated her career to elevating the boundaries of guest experience within the luxury hotel industry. Smith was appointed chief customer experience officer for Dorchester Collection in 2017, the first role of its kind in the hospitality industry. In this position, she is responsible for establishing the Dorchester Collection brand and perpetuating its fundamental ideology: to be treasured by guests, cherished by employees and celebrated worldwide. With her extensive educational and professional background, Smith is both the custodian and conceptualiser behind Dorchester Collection’s brand vision and delivery. She remains highly motivated to drive Dorchester Collection to an unparalleled level of luxury. As a leader, Smith places great importance in upholding a working environment that encourages honesty, trust and inquisitiveness. She believes it is imperative to honour the individualities of her fellow employees and to create a work environment that allows employees to display their personality and character.