Henrik and his team launched Optimalprint in 2007. As Optimalprint grew so did the idea on how to improve the profitability and efficiency within the printing industry. This led to the launch of Gelato in August 2012.
Previously, Henrik worked at Tele2, a telco challenging the traditional industry. Henrik held positions such as CEO-assistant and Head of the Business Customer Area in Sweden. From 2003 to 2006 he was CEO of Tele2 Norway, growing the company from 1.5 billion NOK to 3.2 billion NOK.
Henrik has an M.Sc.E; Major in Managerial Economics from Stockholm School of Economics, Sweden.
Gelato is the Norwegian tech company that is at the heart of the ecommerce boom, thanks to seamless connectivity through the cloud to the world of online shopping.
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“By bringing production of customized products to local markets all across our planet, we empower ecommerce sellers and the creator economy to serve any customer, anywhere, in a way that is much more cost-effective and sustainable. Through software that connects to idle production capacity, our platform is taking an active part in transforming global manufacturing as we know it."