Herve Utheza | Source | Head of Telco and Chief Data Strategy for the Americas at HERE Technologies
Herve Utheza
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HERE Technologies
Head of Telco and Chief Data Strategy for the Americas
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HERE, Bentley Systems and Geopath Team up for Greater ROI on OOH and DOOH Campaigns | Digital Signage Connection
CES 2020, Las Vegas, January 9, 2020 – Today, HERE Technologies, a global leader in mapping and location platform services, announced a partnership that will create deeper market insights for out-of-home (OOH) and digital out-of-home (DOOH) with Bentley Systems, a leading global provider of software and digital twin cloud services, and Geopath, a not-for-profit OOHRead More
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Our integrated partnership offers a greater understanding of location and patterns of movement for more effective OOH and DOOH advertising. Together, we will help brands and advertisers harness the power of DOOH to execute more efficient, measurable campaigns that reach the right audiences at the right locations. We are excited to build on our longstanding relationship with Citilabs, now part of Bentley Systems, to reach reputable players in the ad tech arena, and with Geopath, to help improve performance in the OOH and DOOH space.
