After working for both brands and agencies, Hillary noticed the universal frustration of brands: staying ahead of the rapid changes that social media drives. Companies are constantly evolving, but in order to stay relevant they need the agility and speed that digital media demands. They can't keep up without a team of experts who understand how it all works– from understanding trends on TikTok to knowing which technology will be useful for their business six months from now.
Launching Social HQ was her response to the declining interest in traditional advertising from consumers, and the evolution into Digital HQ stemmed from that root. Users expect human responses and humanized brands that understand their unique challenges. She set out to offer a new way for brands and marketers alike to reach their customers through social media today, as well as get ahead of the curve with where they’ll be tomorrow. Her brand partners have gone from frustration with growth to a clear vision for their digital communities.
"I help brands connect with their consumers creatively online so they can accelerate sales and brand growth."