Hinda Mitchell | Source | President at Inspire PR Group
Hinda Mitchell
Founder and president of Inspire PR Group, based in Columbus, Ohio, a trusted communication partner to the nation’s most valued brands.
Inspire is a Women's Business Enterprise National Council (WBENC) Certified company. Honored to lead a team of outstanding and innovative communications professionals. Focused on delivering impactful results and building meaningful, long-term client partnerships.
Communications professional with 30 years of experience; strategist with expertise in crisis communications, issues management, corporate communications, internal communications and planning.
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Inspire PR Group (https://www.inspireprgroup.com/)
President
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Communication tips to help chicken brands succeed post-COVID
The COVID-19 pandemic gave both opportunity and pressure to food producers looking to communicate and engage with consumers.
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Brands that succeeded did so by being well prepared to shift to meet new demands – especially in the pivot from foodservice to at-home cooking. But what was more important was that some brands also earned the trust and confidence of consumers by staying engaged and relevant, demonstrating a commitment to caring and to doing the right thing, whether by supporting hunger relief or by accommodating the unique concerns of their employee teams.
