HC

Holly Crump, CFP®

Senior Wealth Management Associate at Greenleaf Trust
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Holly is responsible for the development of comprehensive wealth management plans, the execution of goal-based planning and the management of investment portfolios. Holly holds a bachelor’s degree in finance from Western Michigan University and has more than 20 years of professional experience serving families and businesses in the banking industry. She has also earned her CERTIFIED FINANCIAL PLANNER certification.

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  • Understanding the Crucial Role of Rate of Return in 401(k) Performance
    Holly emphasizes that rate of return, not just account balance, reveals true investment performance. It measures growth, accounting for contributions and withdrawals. Evaluating returns against benchmarks and considering taxes and fees is crucial. Understanding this metric helps investors make informed decisions for long-term retirement goals.
  • Home Equity Borrowing: A Strategic Move Amid Rate Cuts
    Holly highlights benefits of tapping into home equity, like funding projects and consolidating debt. She warns of risks such as declining property values and advises maintaining a healthy loan-to-value ratio. Holly notes, "If interest rates continue to decrease, borrowers with variable rate loans will benefit." She foresees continued rate reductions enhancing equity loan attractiveness.
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