Holly Hall | Source | Managing Director at MACH Alliance
Holly Hall
Holly has been the Managing Director of the MACH Alliance since September 2022. The Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems, a modern approach to building platforms that are resilient, composable and connected. Under her stewardship, the MACH Alliance has grown into a globally recognized standards organization and the leading force in the composable enterprise movement.
A visionary and strategic thinker, Holly has over 15 years of experience in senior roles in product development, new business, and management across the digital, advertising, and design sectors. Holly has celebrated creativity through her career as a director of the UK's digital association, BIMA, international director at D&AD, and head of The Drum Network.
Her passion lies in building brilliant, future-facing programs and communities where people can genuinely thrive and access new opportunities.
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MACH Alliance (http://machalliance.org)
Managing Director
started Sep 2022 -
The Drum
Head of The Drum Network
Apr 2021 – Jul 2022 -
BIMA (British Interactive Media Association (https://bima.co.uk/)
Managing Director
Apr 2018 – Apr 2021
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The Future Is Now: Holly Hall Of The MACH Alliance On How Their Technological Innovations Will Shake Up The Tech Scene
Be comfortable with failure and learn fast: It is a big part of the MACH mindset, and I believe it should be taught to everyone. Progress…
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The Future of Composable Commerce: 3 Trends in Global MACH Adoption
For retailers, MACH is a way of building a flexible, future-prepared digital ecosystem that creates the best customer experience possible. Using MACH as the backbone of platforms can help retailers quickly capitalize on trends and changing customer demands.
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Ready for the Future? CPGs Can’t Overlook the Importance of a Modern Tech Infrastructure
Implementing a flexible, composable, and future-ready IT tech stack is essential to guaranteeing brand success, and ensuring CPGs are more operationally sustainable, innovative, and resilient. The question is how?
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