The brands that were agile in their menu execution, their in-store and digital operations, and their willingness to rethink the approach to food service during the pandemic are the ones thriving. The winners have been overt in their communications, direct with their consumers and built and leaned into a strong digital game.
With kiosks, we are able to be smart about what menu items to showcase, which makes it easier to upsell or cross-sell. When you get smarter about how to showcase your menu, you’re not just growing your topline, but also your bottom line and that’s where this technology thrives.
New research from Tillster shows that more than 65% of customers said they would visit a restaurant more often if self-service kiosks were offered, and 30% of customers prefer to order from a kiosk versus a cashier if the lines were of equal length.