Houman Akhavan | Source | Chief Marketing Officer at CarParts.com

Houman Akhavan has been at the helm of CarParts.com’s marketing efforts as Chief Marketing Officer since February 2019, and previously served as the company’s Vice President of Marketing. He was also a consultant to US Auto Parts from August 2004 to December 2005, providing advice and guidance on marketing strategy and website optimization.

Prior to his role as CarParts.com’s Chief Marketing Officer, Houman was the Chief Executive Officer of Growth Rocket, a marketing consulting firm. From February 2000 to July 2004, Houman served as the founder and Chief Strategy Officer of Edigitalweb, Inc., an online marketing and software development.

As CarParts.com’s CMO, Houman has played an integral role in the company’s overall turnaround and return to growth. His focus has been on harnessing martech—the marriage of marketing and technology—to create a more personalized experience for customers. He was a critical player in building CarParts.com’s new universal progressive web application (uPWA) and the driving force behind the company’s site consolidation strategy. As a member of Google’s exclusive Retail Advisory Council, Houman has exchanged invaluable knowledge with fellow top industry leaders at brands chosen for being the most important, progressive, and innovative in retail.

Email: houman@carparts.com