Howard Yu | Source | LEGO Professor of Management and Innovation at IMD Business School
Howard Yu
LEGO Professor of Management and Innovation at IMD Business School
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IMD Business School
LEGO Professor of Management and Innovation
started Feb 2018
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How Apple's Event Reveals The Strategic Flaw In Its Thinking
Professor Howard Yu gives his thoughts on why Apple's new Apple TV+ streaming service reveals the strategic flaw to its thinking, and why Apple will struggle to succeed against established players.
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The real challenge for Apple in 2019 is not the fight for market share but to unleash a new wave of growth.
