Hugh Braithwaite | Source | Founder & CEO at Braithwaite Communications
Hugh Braithwaite
Founder & CEO at Braithwaite Communications
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Braithwaite Communications (https://gobraithwaite.com)
Founder & CEO
started Jan 1996
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Chinese Pressure About Taiwan, Tibet Puts Companies in Awkward Spot
Companies doing business in China are confronting a new issue: How to categorize Taiwan, Hong Kong, Tibet and other places over which China claims sovereignty?
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Our cultural beliefs and values run deep, so even unintentional offenses can create immediate and sharp emotional pain. Companies seem to recognize this and are moving quickly to immediately apologize. It’s the speed of their response and humble tone that helps the most.
