Ian Murrin

CEO at Digiterre
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  • Data is one of the greatest sources of competitive advantage in the digital age. Constant digital transformation is the new normal and data management underpins much of that transformative capability. However, organisations continue to operate in data silos and face challenges around the quality, volume and timeliness of their data reporting and analysis. This challenge grows by the day as the volume of data and number of alternative data sources available to all market participants, friend or foe alike, continues to grow exponentially. DataMax is a catalyst for digital transformation as it propels an organisation up the data maturity curve to the point where a substantial proportion of business processes, or even entire business divisions, can be managed using true data-led decision making. DataMax helps organisations realise that goal faster and with lower risk.

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