Ian Schatzberg is the CEO and Co-Founder of General Idea, a branding agency behind major retailers and luxury brands including Swarovski, Coach, Louis Vuitton, and more. General Idea is LGBTQIA+ owned and focuses on crafting aspiration at the intersection of creativity, culture and technology.
Ian Schatzberg, CEO and co-founder of General Idea Agency, recently acquired Reframe NYC, a technology arts studio that provides dynamic branding, creative direction, spatial communication, and motion design.
When a Target distributor reached out to Erik Carnell last year about possibly placing his brand, Abprallen, in Target stores, he was thrilled. The feeling didn’t last.