As managing director of Herbalife’s North America region, Ibi Montesino is responsible for all business, strategy, sales and marketing functions across the U.S., Canada and Puerto Rico, and oversees worldwide events. She brings over 12 years of proven leadership and expertise to this role, having previously served in this capacity from 2011 to 2023.
Previously, Ms. Montesino served as executive vice president and chief of staff. In those roles, she was responsible for all global Herbalife Independent Distributor-facing business, including sales, marketing and Distributor operation functions, as well as all aspects of employee management and relations. Furthermore, she helped the company achieve gains in productivity and impact and execute on strategic, operational and cultural agendas.
Ms. Montesino joined the company in 1998 as an assistant to the vice president of personal care training. Subsequently, she became a global product marketing manager before joining the North America regional team. During her tenure with the North America region, she served in multiple capacities; first as manager of the West Coast and then director, senior director, and vice president of sales and marketing for the U.S. Hispanic market.
In her work across multiple areas of the business, Ms. Montesino has helped the company and its Independent Distributors deliver on the company’s purpose of helping people live their best lives and continuing to build Herbalife into the premier health and wellness company, community and platform.
In 2011, Poder Hispanic magazine included her in the prestigious annual list of the “Nation’s 100 Most Influential Hispanics” in the U.S.
Originally from Cuba, Ms. Montesino is bilingual in English and Spanish and holds a Bachelor of Business Administration from National University.
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“Daypart offerings have been increasingly growing, and we are excited to enter this space with the introduction of the Protein Baked Goods Mix, a nutritious and convenient way to increase consumers’ protein intake at any time of the day,” said Ibi Montesino, senior vice president, managing director, North America.
I think we can all agree that we are living in unprecedented times, and many of us are experiencing challenges in both our personal and professional lives. But it is important to remember that often, challenging moments present opportunities for change. Right now, companies and individuals are using this time to rethink how they conduct their business, the resources critical to their success, and how they go about their daily activities. And what we are seeing is that more and more people, especially women, are taking control of their lives by starting their own businesses. - Sway Magazine
“Daypart offerings have been increasingly growing, and we are excited to enter this space with the introduction of the Protein Baked Goods Mix, a nutritious and convenient way to increase consumers’ protein intake at any time of the day,” said Ibi Montesino, senior vice president, managing director, North America.