Ingrid Burton | Source | CMO at Quantcast
Ingrid Burton
Ingrid Burton is a unique leader in the world of tech as she bridges the gap between technology and marketing in leading teams to unparalleled successes driving strategies for market trends including AI and machine learning, Java and HANA technologies, SaaS, cloud computing, open source, Internet of Things (IOT), community engagement and big data that have had a positive impact on the evolving technology landscape.
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Quantcast
CMO
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Gaining a Competitive Edge in a Cookieless World – CMO Talks with Ingrid Burton | IT Business
There are revolutionary changes occurring in the area of consumer-targeted advertising, and innovative ways to prioritize first-party data. For Ingrid Burton, Chief Marketing Officer at Quantcast, it all boils down to aligning your brand with the purpose of your company and leveraging emerging technologies to reach new and existing audiences. A software engineer with…
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Machine learning is the real science behind AdTech right now and an integral part of our Quantcast platform. Together with AI, it creates an opportunity for Quantcast to turn off cookies and use first-party data to identify audiences that were previously overlooked.
