Dr. Irene Cop, MD, DC | Source | Doctor, Neurosuccess Expert, and Founder of the SHIFT Institute at Self-employed

Dr. Irene is the founder of The SHIFT Institute, a global movement helping leaders, changemakers, and health professionals fulfill their highest potential and create their legacy impact — without sacrificing their health, relationships, or soul.

Her diverse background of 30 years spans both Eastern and Western medicine, with dual doctor degrees in medicine and chiropractic. She’s combined these with Elite Performance Mastery to apply innovative neuroscience to success in her proprietary SHIFT Formula.

Her innovative tools have been used over a quarter million times worldwide to help people feel and live better.

Her book, “It Doesn’t Have to Be So Hard! How to use the Neurobiology of Success to Stop Struggling and Start Soaring.” is being released October 16, 2025.

As part of this, she's been featured in Authority Magazine and Thrive Global as part of an interview series on Redefining Success. Read the interview here: https://medium.com/authority-magazine/dr-irene-cop-how-i-am-redefining-success-now-d54f8a83b6. She's also been a featured expert in the docuseries: Ageless, Beyond the Brain, and Strange Pain