Ivan has been involved in many cutting-edge technology startups: from biofuels to plasma rockets. His time as a Ph.D. Candidate in Aeronautics and Astronautics at Stanford bridges his scientific expertise with business acumen in developing a multidisciplinary approach to technological hurdles.
When we were seeking funding for our business, my co-founder and I flew around the world with Raspberry Pis to prove that our technology works in our meetings. It was vital to demonstrate proof of concept. My advice is to verify that your product works. Do live demos, meetups, whatever you can do. Having leaders involved creates a level of social proof that can incentivize your customers.
Marketing campaigns that capture and hold the attention of prospective clients increase the visibility of the organizations's brand.