J.J. leads the world-class team at Haymaker Group, a New York-based public relations firm that works with fast-growing companies, including Gympass, G2, Oatly, and Snorkel AI. He knows the media from the inside out. As a young staff reporter at Forbes, he wrote more than 35 magazine stories, 200 web articles, four feature stories, and one cover story. He conducted more than 40 video interviews with celebrities ranging from Sam Adams Founder Jim Koch to AOL Founder Steve Case, managed 12-page editorial packages, and moderated on-stage panels in front of thousands. His cover story on Snapchat’s Evan Spiegel was named one of The 18 Greatest Forbes Stories Of The Decade.