Jackie Breyer is Group Publisher at Adventure Media and Events, parent company of the Toy Insider, the Toy Book, and the Pop Insider. She has been reporting on retail and toy industry trends for 18 years. She has been featured on CNBC's Power Lunch, CNN, MSNBC, Cheddar, Fox & Friends, and the Netflix series, The Toys That Made Us.
One of the biggest lessons that retailers may have learned is that they should place orders earlier and try to have space to store that inventory… and manufacturers perhaps will try to manufacture products so that it’s ready to ship sooner
They always say the toy industry is a trend industry and hopefully it’s not a trend. But society is much more aware of inclusivity and it's becoming more more pervasive among everyone to be more aware of including everyone. And toys are following suit.
Toy makers have made strides in becoming more inclusive. Brand like Barbie and LEGO are paying attention to diversity in new products.
The holidays are a time of year for gathering with loved ones and giving gifts — but for 2021 specifically, Santa has a serious toy shortage and supply chain