Jackie Lorch | Source | Vice President, Global Knowledge Management at Dynata

With decades of experience fielding over a billion surveys to over a hundred million members, we know that broader trends in society, the economy, technology and media consumption play a role in almost every decision consumers make. Whether choosing where to live, how to spend their work and leisure time, what purchases they make or how they consume information, any decision a consumer makes to engage or identify with a product or brand is influenced by these underlying factors. Our 2020 Global Trends Report delivers new perspectives on key topics to help brands and market researchers better understand these factors and reach consumers.