Jacob Colman | Source | Strategist at M&C Saatchi London

In the early 2010s we thought we would soon see the death of physical books, with Amazon replacing bookstores and iPads removing the need to lug around dog eared, hefty novels. But after a (brief) rapid rise in digital book sales, the growth curve has slowed to almost flat. It’s unlikely we’ll see digital books sales overtake physical in the near future.