Jacques Penhirin | Source | Partner, Head of Retail and Consumer Goods Practice Greater China at Oliver W...
Jacques Penhirin
Partner, Head of Retail and Consumer Goods Practice Greater China at Oliver Wyman
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Oliver Wyman
Partner, Head of Retail and Consumer Goods Practice Greater China
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Singles' Day smashes records yet again despite US trade tensions
China’s annual shopping frenzy Singles’ Day has continued its staggering sales growth, but uncertainty remained in the lead-up as to how ongoing trade tensions with the US might impact this year’s
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Increasingly, it is brands and products that are driving growth in spending. Our survey shows ‘more choices of brand’ is now a top three reason for spending more this year, up from number five last year.