Jade Francesca | Source | Strategize with Creativity

Have you ever read a promotional email from a business you liked, and then felt like you weren’t good enough and wouldn’t be until you tried their program? Have you ever felt like you had to accept a new offer because there was only “1 spot left” and the offer would “never come back” and you were afraid of missing out, even if you knew the offer wasn’t the best for you right now? Have you ever been in a coaching program and needed to take a pause, but suddenly the “cancel anytime” policy became “you can only cancel by scheduling a 30-minute call where you will be manipulated into staying because if you leave you are never allowed to come back?” These are only a few examples where manipulative marketing preys on your fears and insecurities. I don’t know about you, but I’m sick of it. As a marketing strategist, I refuse to advise my clients to manipulate people into buying their offers, and not just because ethically speaking, it’s wrong. The truth is that manipulative marketing doesn’t work the way so-called expert lead you to believe, and with time, those tactics will kill your business.

Hands up if you have ever create a piece of content you didn't feel aligned to...  Don't worry, you aren't alone. But what is important is the lessons you learn. Don't love video? What can you do instead?  Rather than feeling bad for not enjoying one area of marketing, how can you find an area you do love?  How can you feel more aligned?  All these questions can be found in the latest podcast! Plus you will learn a whole new way of marketing! 

When you create marketing you love, it’s easier to connect with your audience and find joy in your business. Learn with Jade Francesca how to go from discouraged to happy by aligning what you’re doing in marketing with what works best for you.