JB

James Berry

Rewards, Loyalty Program Expert and Managing Director at Valuedynamx
On the record
Represented by:
Share profile 
Link:
Bio
Edit

James is an experienced leader in the loyalty, rewards, marketing and e-commerce industries. He has played a pivotal role in developing and managing loyalty-based commerce and ecommerce solutions (e.g., rewards program) for numerous global organizations in the travel, hospitality, banking, and retail industries. With more than 20 years of experience in the international loyalty space, he has keen insight into loyalty and rewards trends, program best practices, opportunities for shoppers to optimize their spend, and methods by which merchants, FIs, and other organizations can engage their customers and drive loyalty.

Employment
Sign up to view all
  • Valuedynamx
    Rewards, Loyalty Program Expert and Managing Director
  • Gamification Revolutionizes Consumer Loyalty Programs
    James highlights gamification's potential to enhance loyalty programs through "interactive, immersive, tailored ways to engage existing and prospective customers." Features like personalization, loyalty currency, badges, and leaderboards offer rewarding experiences that boost engagement and brand loyalty. As gamification gains traction, businesses can leverage these strategies to create immersive customer interactions.
Recent Quotes
Sign up to view all
  • "Retailers are making lofty investments in advertising spend this year and competition is fierce to capture shoppers’ attention and dollars. While some retailers may have inventory they need to move, others may simply be leveraging holiday shopping season as an opportunity to connect with shoppers now so they can nurture long-term connections and loyalty. Shoppers increased their reward program spending by 22% last year compared to 2021; they are on pace to match, if not eclipse, that pace this year.

    Already in 2023, we’ve seen a 20% increase in retail spending via loyalty programs through the end of October compared to last year. Now is a perfect time for marketers to engage with customers—not just for seasonal sales, but to also establish and leverage touchpoints that will build long-term relationships. The most effective promotions will secure initial sales during the holiday season and then extend the consumer-merchant relationship into the months to come via ongoing offers and touchpoints.”

Headshots