James Hurlock | Source | Chief Brand Officer at The Picklr
James Hurlock
James is the Chief Brand Officer of The Picklr and was most recently the Chief Partnerships Officer at F45 Training. F45 was one of the fastest-growing fitness franchises in History, with over 2,300 locations in 80 countries. As the Chief Partnerships Officer, James was responsible for driving commercial growth and business development initiatives in addition to securing strategic partnerships and sponsorships. James was also responsible for the acquisition and management of brand ambassadors, including David Beckham, Mick Fanning, and Cindy Crawford.
James also launched and served as the CEO of the fitness franchise FS8 and has 15 years of experience in large-scale exhibitions, brand management, software sales, and healthcare. He has a passion for construction and a strong background in sports, playing professional rugby for London Saracens.
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The Picklr (https://thepicklr.com/)
Chief Brand Officer
started May 2023
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THE PICKLR AND THE DINK TEAM UP FOR THE BIGGEST GIVEAWAY IN PICKLEBALL HISTORY
The Picklr, the United States' premiere indoor pickleball facility, along with The Dink and Katy Perry's Firework Foundation, announced today an unprecedented giveaway for pickleball fans across the country. The "Picklr Your City" contest aims to transform one city's pickleball scene and reward pickleball enthusiasts nationwide while fostering community engagement and excitement. One city will be selected to win a new franchise location from The Picklr, bringing elite indoor courts to their area
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Director Blaine Hogan Infuses Pickleball with Intergenerational Cool in Breakthrough Spot for The Picklr
When a fearsome foursome squares off over the net in a heart-stopping new spot for The Picklr, the growing national chain of indoor pickleball courts, we know that sparks are gonna fly. And that they do in 'Winner Stays On!', a new anthem commercial created by director Blaine Hogan of Tessa Films, working direct-to-client with the brand team at The Picklr.
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THE PICKLR AND THE DINK TEAM UP FOR THE BIGGEST GIVEAWAY IN PICKLEBALL HISTORY
ONE CITY WILL WIN A NEW PICKLR FACILITY: MORE THAN FIFTY ADDITIONAL WINNERS OF LIFETIME PICKLEBALL PRODUCTS KASYVILLE,...
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''The Pickleball demographic is changing rapidly, and we wanted to create something unique that captures this exciting movement," said James Hurlock, the Chief Brand Officer at The Picklr. ''The piece celebrates the athleticism and the multi-generational and diverse pickleball communities The Picklr serves across the country.''
