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James Petrie

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James is the Chief Executive Officer and Founder at Nourish Ingredients. He believes that taste is the most critical challenge for the alternative protein sector to overcome. By overlooking fats, the market has missed the most essential element to the taste experience – but that's where Nourish Ingredients comes in. James is leading a global team making fats that have a transformative impact on our customers products - and who will help spur the next era of alternative protein food production.

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  • By fermenting only the most potent fats, we’re able to recreate the authentic meat experience. Our unique process unlocks new possibilities for plant protein foods to deliver the satisfying taste and texture consumers crave.

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