Jamie Gilpin

CMO at Sprout Social
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Jamie is an experienced marketing leader with demonstrated success in growing brands in the technology space through strategic positioning. She is skilled in building great teams to drive customer acquisition through lead generation, integrated marketing, public relations, event marketing, social and content marketing, and sales enablement.

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  • While it’s understandable for brands to skip on advertising for the big game as budgets tighten following a difficult year, we actually see this as part of a larger shift. Brands are leaning less on the once reliable marketing playbook of big spend for big reach in favor of cost effective, insightful connections. They’re engaging targeted audiences on social media, not passive TV viewers. While the big game is certainly an enticing moment in time to reach millions of TV viewers, it’s mostly just that: a moment in time. Brands are increasingly seeing greater impact and ROI from the authentic connections social media can offer, and marketing spends can change as a result—ads during the big game are no exception.

    7 February 2021