Jamie Gutfreund | Source | Global CMO at Whalar
Jamie Gutfreund
Jamie is the Global Chief Marketing Officer at Whalar. She is an accomplished executive with significant experience applying data and insights to inform marketing strategies, product development and digital transformation. In addition to serving as CMO for Whalar, the leading global influencer and content creation partner, Jamie's current activities include her role as a Board Member for Tubular Labs, the premier cross-channel measurement and analytics solution for social video and as a Strategic Advisor for Anzu.io, a programmatic in-game advertising platform and Charactr, an AI platform for personalized storytelling.
-
I should really not say that too loud in public. But on TikTok, it's a content graph, which means you are connected based on the things that you watch, are passionate about or are interested in. So there's no social pressure. When the algorithm figures out that you're into cleaning products or books or fashion or makeup or sports or whatever random, niche topic that you're into, it super serves you content about that.
-
article
TikTok made me buy it : The Indicator from Planet MoneyTikTok has become one of the most popular social media platforms in the world, and increasingly, a powerful tool for marketing. Today, we learn why TikTok makes us buy.
-
Whalar
Global CMO