Founder and CEO of Aucto, an enterprise platform that empowers organizations to manage and recover capital from surplus assets. The platform enables companies to identify surplus assets across the enterprise and evaluate, redeploy and resell these assets on private and public marketplaces.
Jamil Rahman, founder and CEO of Aucto, discusses the ways the pandemic impacted the industrial supply chain and how the startup plans to address the challenges.
While it can be incredibly profitable to spend money on carefully planned marketing campaigns, some of the best marketing can also be done organically.
Find the one or two things your company is good at and continue to excel at them. Nothing travels faster than good word-of-mouth. If you can establish yourself as an industry leader through a product or service that meets the needs of your customers well, you will bring on other customers who have a similar need. Happy customers are your best advocates and the most effective marketing channel.
There needs to be a better way for large organizations to sell these assets that still have a lot of lifespan left.